Introduction
User-Generated Content (UGC) ads are among the most effective ways to engage audiences because they feel authentic and relatable. With AI, you no longer need to rely solely on real customers you can generate UGC-style ads quickly, at scale, and in a highly personalized way.
User-Generated Content (UGC) has become a powerful tool for marketers. People trust real stories more than polished ads. That’s why UGC-style ads have taken over social media platforms like Instagram, TikTok, and Facebook. But what if you don’t have real users creating content for your brand? That’s where AI comes in.
Thanks to the rise of artificial intelligence, it’s now easier than ever to make UGC-style ads—even without a big customer base or a professional team. AI tools can help you generate scripts, images, voices, and even full video content that looks and feels just like real user content.
In this article, you’ll learn how to create UGC-style ads using AI in a simple, step-by-step way. Whether you’re a small business owner, a solo marketer, or just getting started, this guide is for you.
What Is a UGC-Style Ad?
A UGC-style ad is a piece of promotional content that looks like it was created by a regular user instead of a brand. It often includes:
- Honest reviews
- Product demos
- Day-in-the-life videos
- Testimonial clips
- Reactions and unboxings
These ads feel natural and less like traditional marketing, which is why they work so well. They’re authentic, relatable, and highly engaging.
Why Use AI to Create UGC-Style Ads?
Here are a few reasons why AI is becoming the go-to method for making UGC-style ads:
- Saves time and money by avoiding the need for real video shoots
- Scales easily with multiple ad variations in minutes
- Customizes content for different platforms and audiences
- Generates human-like voices and scripts without hiring talent
- Looks natural and unscripted, which increases trust
You don’t need fancy cameras, a film crew, or actors. AI tools can do most of the work for you.
Understand What UGC-Style Ads Are
- UGC-style ads mimic content created by real users.
- Examples include product reviews, unboxing videos, testimonial clips, or casual “how-to” demonstrations.
- The goal is to make branded content look natural and relatable, not overly polished or corporate.
Choose the Right AI Tool
Some AI tools specialize in creating realistic UGC-style videos:
- Tagshop AI: Generate AI avatars and UGC videos directly from product URLs or scripts.
- Heygen: Create AI influencer videos and testimonials.
- Arcads AI: AI-powered ad video generator for social platforms.
Pick a tool that allows:
- Custom avatars
- Realistic voiceovers
- Script input and editing
Prepare Your Script or Content Prompt
- Write short, conversational scripts (30–60 seconds ideal).
- Include natural phrases a real user would say.
- Highlight product benefits, features, or experiences.
- Example: “I was amazed by how easy this product was to use… I highly recommend it!”
Select Your AI Avatar
- Match the avatar’s style, tone, and appearance to your target audience.
- Consider diverse avatars to appeal to multiple demographics.
- Choose natural gestures and facial expressions for authenticity.
Customize Voice and Tone
- Use casual, friendly, and enthusiastic voiceovers.
- Many AI tools allow adjustments for pitch, speed, and accent.
- Ensure the tone aligns with your brand but feels like a real user.
Generate the AI UGC Video
- Upload your script or product URL.
- Apply selected avatar, voice, and style.
- Preview the video and tweak any expressions or wording if needed.
- Export in formats optimized for social platforms (Reels, TikTok, YouTube Shorts).
Optimize for Platforms
- Keep it short: 15–30 seconds for TikTok/Reels; 30–60 seconds for YouTube ads.
- Add captions and subtitles for better engagement.
- Test different hooks in the first 3–5 seconds to capture attention.
Test, Measure, and Iterate
- Run A/B tests to compare different scripts, avatars, or tones.
- Measure engagement metrics like watch time, CTR, and conversions.
- Refine based on performance to create a library of high-performing AI UGC ads.
Tools You Can Use to Create AI UGC-Style Ads
Here’s a short list of AI tools that can help with different steps:
- Script writing: ChatGPT, Jasper AI
- Voiceovers: ElevenLabs, PlayHT, Lovo
- Video avatars: Synthesia, HeyGen
- Video editing: InVideo, Canva Video, Pictory
- Captions: Kapwing, VEED.io
- Testing & launching ads: Meta Ads, TikTok Ads Manager
Most of these tools offer free trials or low-cost plans, perfect for small businesses or solo creators.
Benefits of AI UGC Ads
- Faster content creation than traditional methods
- Lower cost compared to hiring creators or filming real videos
- Consistent branding across multiple platforms
- 24/7 productivity, since AI tools don’t need breaks
- Endless variations for A/B testing and optimization
Common Mistakes to Avoid
- Making the ad sound too much like a sales pitch
- Using voices or avatars that feel robotic or fake
- Forgetting captions or call-to-action
- Ignoring platform guidelines or trends
- Not testing different versions
Keep your content simple, casual, and real—just like something a friend would share.
Conclusion
Creating UGC-style ads with AI allows brands to scale authentic content without relying solely on real customers. By combining AI avatars, natural scripts, and social-friendly formats, you can produce engaging ads that look real, feel relatable, and drive results.
Tools like Tagshop AI make it simple: turn product URLs, scripts, or concepts into AI-generated UGC videos in minutes.
UGC-style ads are one of the most powerful ways to build trust and drive sales in 2025. With the help of AI, anyone can now create these ads without a big budget or video skills. From writing the script to generating voices and videos, AI tools make it easy and fast to produce content that looks real and connects with your audience.
If you want your brand to stand out and feel more human online, start experimenting with AI-powered UGC ads today. The tools are here, and the results can be big.
Creating content that feels real has never been easier—thanks to AI.
FAQs: How to Create UGC-Style Ads with AI
Q1. What is a UGC-style ad?
A UGC-style ad is a marketing video or post designed to look like it was created by a real customer. It focuses on authenticity, relatability, and engagement rather than polished, corporate-style content.
Q2. How is AI used in UGC-style ads?
AI generates realistic videos, avatars, and voiceovers that mimic user-created content. You can input a script, product URL, or text prompt, and AI creates a natural-looking UGC video in minutes.
Q3. Do I need real customers to make AI UGC ads?
No. AI UGC tools allow you to simulate realistic reviews, testimonials, or demo videos without relying on actual users, saving time and cost.
Q4. What are the best tools for creating AI UGC ads?
Popular tools include Tagshop AI, Heygen, Arcads AI, and MakeUGC AI. They allow you to create AI avatars, generate realistic voiceovers, and customize scripts.
Q5. Can AI UGC ads be used for social media?
Yes. AI UGC videos are ideal for TikTok, Instagram Reels, YouTube Shorts, and Facebook ads. They can be formatted for platform-specific requirements.
Q6. How long should an AI UGC ad be?
Short and engaging videos work best: 15–30 seconds for Reels/TikTok, and 30–60 seconds for YouTube or Facebook ads.
Q7. Can AI UGC ads really look authentic?
Yes. Advanced AI avatars, natural gestures, and conversational scripts make AI UGC videos highly realistic and relatable.
Q8. How do I write a script for AI UGC ads?
Keep it conversational and casual. Highlight product benefits or experiences as a real user would. Example: “I was amazed at how easy this product was to use!”
Q9. Can I generate multiple versions of the same ad?
Absolutely. AI tools allow you to create several variations using different avatars, voices, scripts, or hooks for A/B testing.
Q10. Do AI UGC ads work for all industries?
Yes. E-commerce, SaaS, consumer goods, and even service-based businesses can use AI UGC ads to showcase products or testimonials.
Q11. Can AI UGC ads be multilingual?
Yes. Many AI tools support multiple languages and accents, enabling you to target audiences globally.
Q12. How much does creating AI UGC ads cost?
AI UGC tools are generally more cost-effective than hiring real influencers or creators. Pricing varies by platform and plan, often with monthly subscriptions for unlimited video generation.
Q13. Do I need special skills to create AI UGC ads?
No. Most AI UGC platforms are user-friendly, requiring only a script, product info, and some customization choices like avatars and voice.
