Since the streaming service requires individual subscription fees, Netflix has lately implemented new steps to discourage account sharing.
Users will have to pay more if they want to invite their closest friends and family members.
Netflix is taking the next step in its war on account sharing by implementing new rules that strongly suggest customers start paying for memberships. These rules exist to get people to start paying for subscriptions.
Customers in the first group of countries where these rules apply will be required to pay a fee whenever they grant access to their account information to a third party. This charge will be made whether or not the third party has access to the account holder’s information.
Netflix alleges that 100,000,000 of their members have violated their TOS by enabling unauthorized third parties to access their accounts.
Even while many other streaming services are strict and careful about cracking down on shared accounts, Netflix has never been one of them. The corporation has signaled that it will increase its efforts to attract new customers over the next few months despite dropping sales and a renewed focus on expansion.
The company has only lately begun implementing its plan to start charging customers in Canada, New Zealand, Portugal, and Spain. First, test markets were set up in a number of Latin American countries.
There is significant public interest in Netflix expanding its paid sharing model outside the United States, but the company has made no public comments on the matter as of yet. The North American market accounts for one-third of Netflix’s total viewers.
To put that in perspective, consider that over 190 different nations are represented among Netflix’s staggering 231 million monthly subscribers. One hundred million homes using the same login credentials would drastically limit the company’s ability to invest in new shows. As an example, consider the following:
A blog post by the company was updated on Wednesday with the news “Netflix’s profile system and multi-streaming functionality have made it much easier for roommates to divide the service’s monthly fee. Netflix has had a lot of success, but the company isn’t sure how to get its staff to work together more effectively.
As of the previous Wednesday, Netflix subscribers in Canada, Spain, New Zealand, and Portugal may allow two guests to use their account for a monthly fee. Compared to Canada’s very exorbitant monthly fee of $7.99, Portugal’s far more reasonable €3.99 fee is a lot better deal.
There is currently no way to transfer a user’s viewing history or other preferences from a friend’s Netflix account to their own, but that will change shortly.
There has been no official announcement from Netflix on whether or not accounts can be shared across people living in different homes. Co-CEO Greg Peters updated investors on the launch in a January conference call.
You should anticipate the chance that some of your current members will be offended by the alterations. The very least you can expect is some sort of resistance. This is entirely predictable “Okay, let me paraphrase what he said. When prices are raised, customers typically respond negatively.
