Microsoft is set to disrupt the mobile games app store market with its latest offering, a new platform that is set to rival Apple and Google. This move marks Microsoft’s latest push into the mobile gaming space, a market that is rapidly growing and expected to be worth $98 billion by 2025.
The new platform, called the Microsoft Store for Mobile Games, will offer a range of games for both Android and iOS devices. It will also feature Xbox Live integration, allowing gamers to connect with other players across different platforms.
Microsoft’s decision to enter the mobile gaming market is a strategic move to expand its gaming portfolio and gain a foothold in a sector that has been dominated by Apple and Google for years. The two tech giants control the lion’s share of the market, with the Apple App Store and Google Play Store accounting for 80% of all mobile app downloads.
However, Microsoft believes that its new platform will offer something different, with a focus on community and social features that will help to differentiate it from its competitors. The company is also banking on the popularity of Xbox Live, which has over 100 million active users, to attract gamers to its platform.
In addition to offering a wide selection of games, Microsoft Store for Mobile Games will also provide a range of features designed to improve the overall gaming experience. This includes the ability to stream games to mobile devices, cloud saves, and cross-platform play.
Microsoft’s move into the mobile gaming space is not surprising, as the company has been making a concerted effort to expand its gaming portfolio in recent years. In addition to Xbox, Microsoft has been investing heavily in cloud gaming through its Project xCloud initiative, which allows gamers to stream games to their devices.
The launch of the Microsoft Store for Mobile Games is also part of the company’s broader strategy to increase its presence in the mobile market. This comes after the recent acquisition of ZeniMax Media, the parent company of popular game publisher Bethesda Softworks, which has a large mobile gaming portfolio.
Microsoft’s entry into the mobile gaming market is likely to shake up the industry and provide gamers with more choice when it comes to accessing their favorite titles. With the focus on community and social features, the company hopes to attract a new generation of mobile gamers who are looking for more than just a gaming experience.
However, it remains to be seen whether Microsoft’s new platform will be able to compete with the likes of Apple and Google, who have already established themselves as dominant players in the mobile gaming space. Nevertheless, Microsoft’s entry is a welcome development for gamers, as it will drive innovation and competition in the market, ultimately leading to a better experience for everyone involved.
